Remember who your audience is – Advice 9 0f 16

From the pages of Computer Arts Magazine, David Carson gives us the Advice “Remember who your audience is.” It’s from this that I write about how important knowing who you design audience is… “As long as you look for the solution in what you are working on and not some predetermined formula or system, you will never runs of of ideas. You have to determine who the audience is and what the message you want to portray through... Read More

Be Proud, Not precious – Advice 8 of 16

After reading the advice from Nando Costa, one teacher immediately popped into my head. When I was in design school, I had one of those crazy, intense and great teachers. One that you rarely get a chance to learn from, but I was lucky enough to take 3 typography classes from him. “When I first started out, I was, like many other creatives, a bit protective of my own work and quite uncomfortable when it had to be manipulated by other designers. ... Read More