Are Logo Designers Dissing Print Too Soon?

Posted by Arnold Dela Cruz on Wednesday, November 4, 2009 · View Comments 

A post on Graphic Design Blog showcases logos that show movement. While it displays a decent set of logos, a number of them break from the foundational principles of logo design — most notably, reproducibility in black and white and halftones. While design may be moving towards the digital arena at an accelerated pace especially with mobile interfaces, logo designers should not dismiss print media yet. Some of the logos featured wouldn’t print very well in black and white or halftones.

Are any of these logos really different?

Read the full article on Design Democracy

Guest Author Bio: Arnold Dela Cruz is the Owner + Principal of bureau149. Founder of Design Democracy. Surfer. Designer. Gadget Geek. Chill.

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  • No problem, George! Glad to contribute. This is a great site. I see you picked up the Wibiya bar below ;) Good on you, man. Keep up the momentum.
  • Yeah i saw your idea on the wibiya bar, it is kool :)... just like the meebo bar ... did i steal your shine?
  • Hey Thanks Arnold for the great post! Logos should never be design with color in mind. Proper logo design should be a function of black and White. Color should only come into the mix once logo has been established. These design rely on color so much that they blend. Never a good option for your brand!
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